Roundabout sponsorship in Dorset is perfect for businesses looking for cost-effective local advertising, and allows you to engage with an audience on the move.
It's a great way to reach Dorset's:
Find out what roundabouts are available to sponsor and get in touch with us.
Advertising on Dorset's roundabouts offers you one of the most cost-effective ways to raise your company's profile and promote your business, whilst making a positive contribution to the County's landscape.
Kath Pumfrey, Dorset Windows
Sponsorship packages start from £1800 per annum + VAT (equivalent to just £5 per day to reach an average audience of 16,000 daily motorists).
Prices include the annual sponsorship rate for all the signage panels on an individual roundabout; the manufacture and installation of the signage, and ongoing maintenance of the sponsored signage and roundabout.
Sponsorship rates are subject to an annual review and prices depend on location and traffic flow.
We have approximately 70 roundabouts approved for sponsorship across Dorset, with current availability in Bere Regis, Corfe Mullen, Dorchester, Lytchett Minster, Wareham and Weymouth. For the latest availability list please contact our marketing team
Sponsored signage is typically placed opposite each access road to the roundabout and are made from the same high-quality materials used for formal highway signage.
The scheme only covers the roads the county council is responsible for, and does not include any of the roundabouts on the trunk roads running through the county (the A31 and the A35 from Bere Regis to the Devon border), which are the responsibility of the Highways Agency, who do not promote advertising on their network.
The council's roundabout sponsorship policy sets out the rationale behind the initiative, along with its aims and objectives.
